Report
Instagram ReelPolitics@Shivam Mattoo | MattooNomics5 sources
True, but exaggerated

The FSSAI ban on select variants, Old Monk's age, Kaptaan ownership and family link are all real. None of them shows the sons caused the ban, coordinated it, or that it benefits their business.

Why we say that

FSSAI banned select Old Monk variants over artificial flavours. No evidence links this to Gadkari's sons or their Kaptaan Rum.

The ban on specific Old Monk rums for using artificial flavours instead of natural ageing is confirmed by multiple reports. Old Monk's 1954 launch, Kaptaan Rum's ownership by Sarang and Nikhil Gadkari, and their family link are all accurate. The reel leaps from these facts to imply coordinated wrongdoing and personal profiteering without any supporting evidence.

Based on only a few sources, so read this as a first look, not the last word.

What it leaves out

The FSSAI order applies only to specific Old Monk variants that failed lab tests for flavouring. Many Old Monk products remain unaffected.

Reported 15 Aug 2026

Frame from the checked reel@Shivam Mattoo | MattooNomicsOpen Instagram Reel

Claims

4 true · 1 unchecked

  • True

    FSSAI has banned Old Monk in India for using artificial flavours.

    What's actually true

    FSSAI barred sale of specific Old Monk variants like The Legend, Gold Reserve and XXX Matured Rum because lab tests found artificial flavours instead of natural ageing.

  • True

    Old Monk was launched in 1954.

    What's actually true

    Old Monk rum was first released in December 1954.

  • True

    Kaptaan Rum is owned by Manas Agro Industries & Infrastructure Limited, which is operated by Sarang and Nikhil.

    What's actually true

    Manas Agro produces Kaptaan Rum and is run by Sarang and Nikhil Gadkari.

  • True

    Sarang and Nikhil are the sons of the E20 Gadbadi Minister.

    What's actually true

    Sarang and Nikhil Gadkari are sons of Union Minister Nitin Gadkari, who promotes E20 ethanol blending.

  • Couldn't check

    They first jacked up the price of Choti Advance.

    What's actually true

    We couldn't verify this claim with a reliable source. No reports confirm any price increase on a product called Choti Advance or Chhoti Advance by the Gadkari sons or their company.

The full story, from the sources

Old Monk Rum is a vatted Indian dark rum, launched in 1954. - en.wikipedia.org (2006-06-13) The Old Monk rum was at first released in December 1954. - The Lone Caner (2020-07-19) Manas Agro Industries, which was hived off from Nitin Gadkari-promoted erstwhile Purti Group [...] Now the two companies are run by Gadkaris sons Sarang and Nikhil and the Union minister is not involved in the day-to-day affairs of the businesses. [...] rolled out its brands of rum and whisky, named Kaptan and Whole Stone respectively. - The Times of India (2022-12-26) FSSAI bans sale of select Old Monk, Antiquity Blue, Royal Challenge variants over artificial flavouring. [...] laboratory tests found the use of artificial or nature-identical flavouring in products that should derive their taste through ageing and natural ingredients. - Moneycontrol (2026-08-04) The FSSAI has banned three Old Monk variants across India. This includes The Legend, Gold Reserve and XXX Matured Rum. [...] The FSSAI banned Old Monks XXX Rum variants because they contain artificial flavors instead of proper aging methods. - mint (2026-08-04)

From reporting

What else it leaves out (2)
  • No evidence connects the regulatory action to Kaptaan Rum, the Gadkari family business, or any motive to favour one rum over another.
  • E20 policy is a widely promoted government ethanol blending programme. Searches found claims it lowered petrol prices, not raised any liquor price.
How it's framed (4)
Conspiracy suggestion - Phrases like 'something sounds fishy, right?', 'it gets even more interesting', skull emoji and rhetorical questions imply hidden coordination without evidence.
Guessing at motives - Attributes the FSSAI ban and a price rise directly to the minister's sons for personal gain, with no supporting facts.
Identity pressure and call to action - Calls the minister 'almighty E20 Gadbadi Minister', labels Choti Advance 'our beloved', and predicts 'Jantar Mantar 2.0' protests to stoke outrage.
Selective presentation - Highlights Old Monk's 70-year history and the rival brand's ownership to suggest targeting, while omitting that the action is against multiple liquor brands for the same labelling violation.
Sources (7)
[1]news report2026-08-04
Moneycontrol

FSSAI bans sale of select Old Monk, Antiquity Blue, Royal Challenge variants over artificial flavouring. [...] laboratory tests found the use of artificial or nature-identical flavouring in products that should derive their taste through ageing and natural ingredients.

[2]news report2026-08-04
mint

The FSSAI has banned three Old Monk variants across India. This includes The Legend, Gold Reserve and XXX Matured Rum. [...] The FSSAI banned Old Monks XXX Rum variants because they contain artificial flavors instead of proper aging methods.

[3]news report2026-08-04
India Today

FSSAI has barred the sale of several Diageo, Inbrew and Old Monk liquor variants for violating flavouring norms. [...] It includes select variants of Old Monk Rum including Old Monk The Legend, Old Monk Gold Reserve, and Old Monk XXX Matured Rum.

[4]reference2006-06-13
en.wikipedia.org

Old Monk Rum is a vatted Indian dark rum, launched in 1954.

[5]news report2020-07-19
The Lone Caner

The Old Monk rum was at first released in December 1954.

[6]news report2022-12-26
The Times of India

Manas Agro Industries, which was hived off from Nitin Gadkari-promoted erstwhile Purti Group [...] Now the two companies are run by Gadkaris sons Sarang and Nikhil and the Union minister is not involved in the day-to-day affairs of the businesses. [...] rolled out its brands of rum and whisky, named Kaptan and Whole Stone respectively.

[7]news report2026-08-06
LinkedIn

Kaptaan Rum is produced by Manas Agro Industries and Infrastructure Limited which is owned by Sarang and Nikhil Gadkari, sons of Union Minister Nitin Gadkari.

About this account
  • Shivam Mattoo | MattooNomics posts economic and political commentary, often critical of government policies and elites.
Notes on this check (3)
  • The video was successfully downloaded and its on-screen text and visuals were analysed by a vision model.
  • Parts of the audio did not transcribe cleanly.
  • Dropped 2 support citation(s) for "FSSAI has banned Old Monk in India for using artificial f…" because the cited passages do not address the claim directly.

Checked against 5 sources · 15 Aug 2026

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