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True, but exaggerated

UP spent more than the Centre on ads in the periods compared. The first-time claim lacks support.

  • True: UP spent 6811.94 crore on ads from 2017-18 to 2024-25.
  • True: Centre spent 5987.46 crore on ads from 2014-15 to 2024-25.
  • No record found: No evidence this is the first time any state outspent the Centre.
  • True: UP daily average of 2.32 crore exceeded the Centre's 1.5 crore.

Checked against: Newslaundry, The Wire

Why we say that›

UP ad spend topped Centre's in compared years.

Spending totals and daily averages match records. The first-time claim and loaded contrasts go beyond what sources establish.

Reported 26 Sept 2026

Claims

3 true · 3 no record

  • No record found

    A state government has for the first time surpassed the central government of India in advertisement spending.

    What we found

    No source establishes this as the first such instance in Indian history.

  • True

    The Yogi UP state government defeats the Modi central government in advertisement expenditure.

    What we found

    UP spent more than the Centre over the periods compared.

  • True

    Over the periods compared, the UP government’s total and daily advertising expenditure was higher than the Union government’s.

    What we found

    UP total 6811.94 crore and 2.32 crore daily exceeded Centre figures.

  • True

    Uttar Pradesh spent ₹6,811.94 crore on advertisements from 2017-18 to 2024-25.

    What we found

    UP spent exactly 6811.94 crore over those eight years.

+2 smaller points we found no record of›
  • No record found

    Centre spent ₹5,987 crore on advertisements from 2014-15 to 2024-25.

    What we found

    Centre spent exactly 5987.46 crore over those eleven years.

  • No record found

    Union government spends about ₹1.49 crore per day on average on advertisements.

    What we found

    Centre averaged roughly 1.5 crore per day over the eleven years.

The full story, from the sources›

Between financial years 2017-18 and 2024-25, the state spent Rs 6,811.94 crore on advertising and publicity – a daily average of Rs 2.32 crore. The figure outpaces even the Narendra Modi government at the Centre, which has spent roughly Rs 1.5 crore a day on advertising over 11 years. - Newslaundry (2026-08-05) The Uttar Pradesh government spent Rs 6,811.94 crore on advertising and publicity between 2017-18 and 2024-25, averaging about Rs 2.32 crore a day... was more than the roughly Rs 1.5 crore that the Union government spent on advertising each day over 11 years, the report said. - The Wire (2026-08-10)

From reporting

How it's framed (3)›
Angry wording - Uses phrases like defeats and first time in history.
Selective comparison - Compares UP eight years directly to Centre eleven years.
Appeal to grievance - Contrasts ad spend with 80 crore in food lines and poor midday meals.
Sources (2)›

Checked against 2 sources · 26 Sept 2026

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